Happy Goat Coffee starts with the small farmers from Africa, Asia, Central and South America. These small scale farmers produce niche coffees that are extraordinary in quality and have distinct characteristic that connect to their local ecology. Small farmers focus on producing exceptional coffees which cater to niche artisan roasters like us. In contrast, mass market coffee roasters focus on uniformity and low cost. Mass market coffee producers undermines the market for specialty coffee which causes small farmers to go out of business and is killing the genetic diversity of the worlds coffee.